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The exhibition "Ludwig van" explore the popular and fascinating image of Beethoven, rivaling with political icons and figures of rock.

What have in common the pop portrait of Beethoven by Andy Warhol, electronic transfers of the Ninth Symphony in the Stanley Kubrick film A Clockwork Orange or the Fifth Symphony remixed by Walter Murphy, Soulwax's, the novel The Kreutzer Sonata by Tolstoy and Ode to joy sung in Ukraine by supporters of euromaidan?

Why is Beethoven's music used regularly by the advertisements of the major brands in the world? And what incredible detours individual destiny of the musician has he turned into universal political narrative, developed to accompany the two World Wars, the nomination of François Mitterrand, the fall of the Berlin Wall, the creation of Europe and recent tributes to the victims of the November 13, 2015 in Paris?

All these initiatives show the permanence of the work of Beethoven, whose life and posterity have become real phenomena, far exceeding the context of high culture.